RISMedia Daily e-News

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Tuesday, Feb. 12, 2008

TODAY'S TOP STORY

Permission-based E-mail Marketing -What Home Buyers and Sellers Are Reading
By Brian Wildermuth

RISMEDIA, Feb. 12, 2008—When discussing the power of e-mail marketing as a supplement to traditional direct mail marketing, I hear a common excuse as to why agents aren’t taking advantage of this powerful technological opportunity in their own marketing: “I get so many e-mails on a day-to-day basis Continued >

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TODAY'S FEATURED STORIES

		Short Sale Appointments - The 5 Top Ingredients

Commentary by Julie Escobar RISMEDIA, Feb. 12, 2008—Short sales are certainly a timely topic in markets across the nation. As a follow up to our last Q&A article on the subject, I once again had an opportunity to touch base with Floyd Wickman (FW) and Will Weaver (WW) to find Continued >

		Home Seller Feedback - Let Your Customers Take the Wheel

Commentary by Carolyn Thomas RISMEDIA, Feb. 12, 2008—Listening to and acting upon customer feedback is crucial to successful business. Today’s customers have more opportunity than ever to communicate their opinions of your business and service offerings. While Continued >



		Real Estate Marketing and Advertising - Are You Online Where the Buyers Are?

By Maria Patterson RISMEDIA, Feb. 12, 2008—Steve Chapa joined his family’s business—Chapa Realty in St. Peters, Missouri—four years ago. Responsible for what he describes as “a little bit of everything,” Chapa’s most Continued >



		Subprime Crisis Hits Latino, Black Home Buyers and Sellers Hardest

RISMEDIA, Feb. 12, 2008—(MCT)—As we spend this month celebrating the achievements of black people, I'm saddened by a report that concludes that the subprime mortgage crisis has caused the largest loss of wealth in modern U.S. history for black and Latino homeowners. Continued >

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TODAY'S HOME SPUN WISDOM

Are You Guilty? Americans Admit to Sending Themselves Gifts on Valentine's Day

RISMEDIA, Feb. 12, 2008—If you do not have a Valentine this year, don’t worry—just join the millions of other Americans who will be buying their own gifts on February 14. Continued >

MORE NEWS STORIES

Lead Management - How Real Estate Agents Can Improve with Software Program

Mortgage Opportunities - New Take on Lending Opens Field to Many

Need Help Understanding Home Loans? Buyers and Sellers Should Take Time to Read the Fine Print

Homeowner Entertainment Idea - Fondue is Fashionable Again

How Using Technology Helps Real Estate Companies Be More Profitable

Homeowner Refinancing Surges Following Lower Interest Rates

Condo Living - Buyers and Sellers Combat Noise Issue

Home Utility Savings - Snuggle up to New Bedding

Index Shows Increase in Philadelphia Home Sales - Regional Spotlight

GREAT OPPORTUNITIES

Free News Feed -- Now you can have Real Estate's #1 News Feed automatically appear on your Web site every day. Impress your customers with real estate news right on your home page! It's fast and easy to do. Continued >

Save 35% on RISMedia's Real Estate magazine Continued >

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